I architect and stabilize WordPress platforms for marketing teams, ops leads, and digital directors who are tired of fighting their own tools. One specialist. Full ownership. No handoffs, no ticket limbo — just systems that actually hold.
They’re architecture problems. And architecture problems compound silently — until they don’t.
⚡
The platform that was supposed to empower your marketing team has become its biggest bottleneck. Every update requires a developer. Every campaign causes friction.
🔥
Plugins piled on plugins. Custom code from five different contractors. Nobody knows why something breaks — they just know it does, usually before a big launch.
📊
CRM, automation platform, analytics stack — all “integrated,” but none talking cleanly. Data quality is a mess. Reporting is a guess.
🔒
No one’s monitoring. Updates get skipped because “something might break.” You don’t have a security posture. You have a countdown timer.
📉
Google’s ranking you lower. Users are bouncing. Your Core Web Vitals look like a hospital monitor in a disaster film. And the dev said “it’s fine.”
🧩
IT points to Marketing. Marketing points to the agency. The agency points to the old dev. Meanwhile, your digital experience is drifting with no captain.
I work at the intersection of development, marketing operations, and digital infrastructure — building systems that scale and stay stable.
01
Multi-site networks, custom post types, taxonomy systems, role-based access, and scalable content infrastructure. Built for teams, not just admins.
Multisite · Custom Post Types · Roles & Permissions
02
Inherited a mess? I audit, document, and systematically resolve technical debt without burning down what’s working.
Technical Audit · Debt Reduction · Security
03
Choosing the wrong CMS costs 2–3 years of momentum. I help teams evaluate options honestly and execute migrations without the chaos.
CMS Evaluation · Migration Planning
04
Modular, maintainable frontend architecture your entire team can use — not just the person who built it.
Elementor · Custom Themes · Design Tokens
05
CRM hooks, marketing automation, analytics, and third-party APIs connected cleanly so data flows and attribution makes sense.
CRM Integration · Analytics · API Connections
06
Make your business the answer AI assistants give when buyers ask — tracked and improved every month.
Answer Engine Optimization · Monthly Reporting
Your buyers are increasingly asking ChatGPT, Gemini, and Perplexity for recommendations instead of Googling. I make sure your business is the answer they get — and prove it with a measurable report every month.
AI Visibility Index
Tracked month over month — the trend is the deliverable.
This is a one-person practice — which means you get the same person in every conversation, on every deliverable. No account managers, no junior handoffs. If your platform has real operational stakes, that consistency matters.
30 minutes. No pitch. We talk about your platform, your team, and where the pain lives.
I assess your architecture, document the gaps, and produce a clear action plan.
Project-based or retainer. Defined scope, clear deliverables, no scope creep surprises.
Systems documented, team unblocked, platform running the way it should have from the start.
No sales team, no intake form routed to a stranger. You fill this out, I read it personally, and I’ll respond within one business day with an honest take on whether and how I can help.
⚡ Personal reply, fast
I respond to every submission myself — usually within one business day, often the same day.
🎯 Straight talk, no pitch
If I’m not the right fit for what you need, I’ll tell you that plainly. No hard sell. Ever.
🔒 Confidential
Your project details stay with me. I don’t share client information, period.
Takes about 2 minutes. The more context you share, the more useful my response will be.
